Mostly Everything

Leopard Now.





Mac OS X Leopard is officially in the Philippines.

If you bought a Macintosh anytime beginning October 1 2007 in the Philippines, you are entitled to an almost free upgrade to OS X Leopard for only PHP 527.00. All new Macs come pre-installed with Leopard.

On a side note, I’ve heard reports of retailers in the Philippines going out of stock for the MacBooks. This can only mean two things: (1) the new Macs are coming with Leopard, which is no surprise OR (2) the new version of the MacBooks may be due in the next few weeks.

One. Ultimate. Version.

Farhad Manjoo (Salon) makes a compelling case. “If we’re going just by what’s better—the ages-old Mac-vs.-PC debate is over. Long over. Yell it from the rooftops; The Mac has won.” Now’s the right time “to buy an Apple computer,” proclaims Manjoo. “Indeed, it’s been that time for the past five years.” After all, “its Macintosh business is now in league with that of the biggest PC companies in the world.” And “everyone who’s used it agrees that Leopard, the operating system that Apple released late last month, is to its chief rival, Microsoft’s Windows Vista, roughly as Richard Wagner is to Richard Marx.” Manjoo even takes the opportunity to “put to rest the myth that an Apple computer will set you back more than a Windows PC. In fact,” he says, “it’ll cost you less.” [Start]

Mostly Everything

The Spin

I’ve always been fascinated at how the good public relations agencies master the art of The Spin. They are able to pitch, convince and communicate ideas and transmute them into a brand campaign, advocacy, or promotion. There is no moral judgement present in such cases as these awareness campaigns are to be taken as “amoral” at the very least. What’s important is the communication of the idea. The Spin.

The Spin can convince you to choose brand X over Y. It can coerce you to donate money for a certain cause. It can reorient your moral value to see something once evil as good.

To illustrate my point, here’s what happens when you recut The Shining and turn it into a family comedy:

It’s all in the spin. Nothing is real 🙂

Mostly Everything

Christmas Gadget Wishlist: EPSON 30s Home Theater Projector

I spent the long weekend with the EPSON Philippines team for a regional business conference. As an observer, I was witness to the launching of EPSON’s new solutions business unit that basically consisted of POS solutions, small to medium business projectors, and of course, their printers.


Amidst the array of hardware solutions, one particular product caught my eye – the EPSON 30s Home Theater Projector, which is targeted towards consumers who want to set up an affordable home theater system in their living room. The 30s is very affordable for what it is, at a mere P36,000 to P40,000.00. Standard projectors usually set you back by around P60,000.00 and above. As a plus – this model comes with a built in DVD/CD player!

Mostly Everything

Dawn of the Blogging Relations Officer


I’ve dealt with with Web 2 companies on several occasions through their Blogging Relations Officer (I kid you not). Yes, there are such positions that exist in the new corporate set up. A BRO or Blogging Relations Officer is in charge of public relations for the blogosphere. Though it may still be far off to consider bloggers as members of mainstream media, their influence and presence in the online web space cannot be underestimated. Take for instance Fring, a VoIP service that has a dedicated page for blogger testimonials for their service (Cellphone9, my mobile phone blog is mentioned).

Does your company have a blogging relations officer?

Mostly Everything

Hey PR Agencies! This is how to do a social media PR campaign!


This is a template I took from the news blog of CNET. The post caught my eye because it talked about an actual TEMPLATE to doing social media campaigns. I’m not sure if Mike Abundo (head curmudgeon) or Steve Rubel (PR guru) would agree with this chart — but hear me out for a bit. The image above is basically a means to illustrate the different channels of our innovative Internet space, with a zero in on social interactions online. You can download the PDF template by clicking on this link.

Click HERE to see how Ford made use of this template to come up with their own social media friendly site.

Enter the social media news release (SMNR), originally conceived by SHIFT Communications, a viable new format to spark and cultivate online conversations about a product. Todd Defren, Shel Holtz, Chris Heuer, and other bloggers have been on the soapbox preaching about SMNRs for almost a year now. The list of companies that have used the SMNR includes Coca-Cola, BEA, SAP, Novell, and Belkin, among many other smaller companies.[Read]

The chart doesn’t tell you HOW to do things. It tells you WHAT is available in the Internet community – blogs, social networking, social bookmarking, viral videos, and the like.