Click HERE to see how Ford made use of this template to come up with their own social media friendly site.
Enter the social media news release (SMNR), originally conceived by SHIFT Communications, a viable new format to spark and cultivate online conversations about a product. Todd Defren, Shel Holtz, Chris Heuer, and other bloggers have been on the soapbox preaching about SMNRs for almost a year now. The list of companies that have used the SMNR includes Coca-Cola, BEA, SAP, Novell, and Belkin, among many other smaller companies.[Read]
The chart doesn’t tell you HOW to do things. It tells you WHAT is available in the Internet community – blogs, social networking, social bookmarking, viral videos, and the like.