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Why Magazines are still out there

esquire-2007_6.jpg

It is no secret that new media is not so slowly taking a bigger role in viral marketing efforts as well as being included in the business models of publishing companies. There is usually the “online version” of a publication that contains stuff that magazines cannot achieve such as running commentaries, reader to editorial conversations, and daily news updates.

But given all this, magazines are still out there – and for good reason too! (read: not just for your pet to poop on)

Not everything can be read on a blog. You won’t print out a blog entry to show your friends the latest camera or cellphone in the market. You’d show them the magazine or product catalog. In the same light, it is much easier to appreciate a two page spread or specially executed pages (triple folds or advertorial pop-ups with music) from the perspective of a print publication.

To read a blog, you need a computer. Or a PDA with a feed reader. You won’t really bring your laptop with wireless connection to the throne either (because if you do, then you’re really geeky and gross).

Quality Content. This is perhaps the main differentiator, at least for the more established titles. Blogs don’t require an editorial hierarchy. Magazines do. It helps ensure quality control, as well as making resources available to bag that next big story.

Like it or not, we’re still in some sort of bubble. Not everyone reads blogs or looks at the Internet to find pertinent information. They still resort to television, radio and print. I feel that for the entire trimedia to go fully digital, businesses have to collapse and generations should pass before any such revolution will occur.

There are some class A titles better suited for print. Great titles such as Esquire, GQ, and Tattler find some sort of comfort zone by being seen on the news stand and not purely online. It’s meant to be read, and maybe even read in public. It’s a status thing I guess.

Image taken from the Esquire Cover Gallery

By Jayvee Fernandez

Jayvee Fernandez is a tech enthusiast, EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.

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