In fact, this “non requirement” was reinforced with insights from a publicist friend who finds it an embarrassing practice to follow up TV, radio, and print media companies because it sounds too much like a hard sell, and on a personal level, downright annoying to the editorial team. You end up sounding like a wet market vendor or a stock broker at his game (not that I have anything against stock brokers or vendors). Going this far may even destroy sincere relationships, as they may have been made under false pretenses.
I like writing about the events I attend because it helps in the long tail end of things. Certain keywords are added to my site which I otherwise would not even have if I didn’t go to the event. Since blogs have unlimited real estate anyway and the cost of one post is really more about time spent writing, I say go and write about that fantastic event you went to.
Posting a block quoted press release isn’t the nicest of things to do though. It shows, a least for me, that the event wasn’t so great as it took someone else’s copywriting skills to create a canned writeup of the event. Press releases are tools for information and quality control, especially in print. But this is a blog, and being so, a free-er environment to express your thoughts about events that you attended.
2 replies on “On posting press releases on your blog”
I am game to attending (for example) food and lifestyle events because I will always want for these things to write in my blog. The publicist should be credited for making life easier for me. I won’t be a hypocrite about it. I will not refuse a five-course gourmet lunch if a) the publicist is my friend and/or 2) I’ve been duly invited.
What is loathsome are “pr*ess people” who gatecrash events and ask for the freebies after. This is a practice that shouldn’t befall bloggers in the long term (unless there are suddenly impostor-bloggers)
I will draw the line though on a politician who will invite me to a five-course gourmet lunch. Unless his is a cause I truly believe in, I will simply NOT.
I have a lot to say about this, it deserves a separate blog post. The whole point is: PRs are there to do their job. My experience in the industry tells me that they expect something out of every major freebie they give you; or at least, don’t say anything negative about what they had to pitch. If you’re a blogger who doesn’t want to be beholden to anyone for possible conflict of interest, then you’re probably right.
I am here at a forum newcomer. Until I read and deal with the forum.