Mostly Everything

Loadmomma is the “second half” of Red Mobile: Free affiliate load sending!


The summary: Loadmomma from Red Mobile combines social media and viral marketing with a prepaid load distribution.

The cat is finally out of the bag. Several weeks ago, customer service reps from uMobile (formerly CURE) called their former subscribers hinting of a new service on the rise. A lot of bloggers caught sight of this and have speculated their thoughts. This new telco, as we now know is Red Mobile. The ads are all over Facebook and the local Internet. However, there’s more to Red Mobile than just cheaper rates.

So here we go! Introducing … Loadmomma, the second half of Red Mobile and what seems to be the key missing piece. Loadmomma is a social phenomenon that challenges the way we send out load. Instead of buying load – why not earn it from other Red Mobile subscribers via a social network platform? Of course, you can always buy credits!

Quoted from the FAQ:

Anyone can be a part of the red mobile online community. All you have to do is log on to, register your personal details and recruit as many of your friends to join the load momma community. As the referror, you will be considered the “load momma.” Make sure that your friends all register—each successful referral means that you can get P10 worth of red mobile prepaid credits, which is equal to 20 minutes worth of voice calls or 20 text messages (red mobile to red mobile). [source]

A strong social network component?


Interesting as well – the account management page lets you add friends in your email address books and social networks as well (see above). Under your account management page, you can send messages, view your friends (yes, Load Momma also has profile pages like social networks) and check your load statistics. There’s also a referral link which you can use to display on your blog for load affiliate credits.


And yeah – based on the menagerie of alerts you can customize above, it IS a social network and you can even customize the CSS for your profile page.

In other words, what we’re looking at is potentially free load depending on the number of friends we recruit on a daily basis (not yet sure how this works in practice but nonetheless worth a try!). So yeah, it’s not only cheaper than 24/7 Unlimited, the long term costs are cheaper as well with its current rates. I guess this is why they have the “It’s better than unlimited” tag line on the web page.

Can I be your LOADMOMMA?

[Disclosed: BlogBank, a company I own, is running the Loadmomma campaign across its network]

Mostly Everything

And so winging it yielded the most interesting results

My former professor taught one of the most important acts in teaching craft and that was the art of “winging it.” It really meant not having a plan for the next hour and a half in class but since there was a lot of familiarity with the subject, “winging it” often yielded the best results in getting the message through. I guess the best plan, at most times, was to not have one.

This note comes in a dialogue of many levels but one has to stand out and that message, I feel, should be one of thanks. It’s been a blast working with Jeremy and the rest of b5media as CE for the technology channel (special mention goes to CJ – yes you Christina Jones, for being hands down one of the most amazing people I’ve ever met in my 27 years of existence). I stepped down a few days before the Philippine Blog Awards (the channel is in good hands with Kori) and have now abandoned myself to the reckless tapping of the keyboard to stick to writing for the network, which in 2005 retrospect is something I miss doing.

It was one of the most interesting one and a half years of my career in the blogging industry and now that the training wheels are off, I’m here to venture forth to concentrate on things with a stronger local impact – there’s of course this little surprise here, an advocacy there, and the academe, plus a few more surprises up my sleeve in the coming months.

I still remember Anton talking to me about my “career plans” in the first quarter of the year as we were sneaking out from an event, and I remember giving vague answers to our discussion; but what stood out were answers that had more to do with local results and doing things that had my whole heart on the line. But yeah, the answers were still vague.

I mean, what can I do? I’m just winging it baby.

Mostly Everything

“The Fracking Road” – A breather and some light updates

I remember making this comic three years ago and posting it on July 28 2005. Back then I was blogging severely on Multiply and my account (sad, I have forgotten the password to access these old entries).

With the weekend in, I can, at the very least breathe a little from all the work that’s been thrown here and there. I’ve always been an out and about kind of guy. Dare you to confine me to a desk – I learned this the hard way by thinking this is what I wanted working in the real estate industry 3 years ago. Some updates to my readers about what’s been going on:

## When we established Blog and Soul last year, the goal was to help make blogging a meaningful arm of mainstream media. We (Blog and Soul never really had official membership) established ourselves as a volunteer group that is now leaning towards organizing enrichment seminars for bloggers. No money involved. Very little sponsorship. It’s really a community thing. This second half of 2008, at least from my knowledge (I just helped put this up – it’s a community endeavor and the wisdom of the crowd dictates what direction we take) is to help with a healthy blogger experience (Yoga Jane held a blogger yoga event). We’re looking for more venues to do “outdoor” activities (i.e. Lazertag!!!)

## The BlogBank. Ah, we’re almost at 5 months since our official launch. We’re currently doing more than 100k pages in daily views with over 300+ blogs in the network. We’ve presented (and evangelized) across more than a dozen agencies, SME’s, BPO’s, publishers and big corporations. Our learning is that it takes time for people to internalize new media – and now we’re reaping the benefits with corporations wanting to get a piece of Internet advertising. The BlogBank is being talked about in the advertising industry with our success stories with Delifrance, Collezione C2, the eLBC group to name a few (note that the first two are not Internet savvy advertisers but have produced successes which I’ll post up the BlogBank blog soon along with a detailed FAQ on the organization). Couldn’t have done it without our publishers – we’re preparing a big treat for ya in the next few 🙂

## Interestingly enough, my post-graduate degree (Education) has caught up with me and I’ll be most likely teaching this September 2008. I’ve been helping a renowned educational institution come up with a 10 session elective which I loosely call “Marketing 2.0.” What makes this even more interesting is that the professors I am working with were the former classmates of my dad in his graduate school.

A funny realization — As Donald Lim of Yehey! once put it, the Internet medium is usually the place where companies have the least budget for – but have the highest expectations! So true. So very true! And this is because we have the metrics to calculate everything.

I think the best learning in an emerging industry that I try to internalize is the notion that we can’t be dollar bills – we can’t please everybody. So there. Between events, my contributions to MANUAL and Playground, some traveling here and there and the above-mentioned items, I’m a chicken that’s glad to be on the road.

I’ll be speaking this week for the Institute of Transformative Marketing and Communications workshop on Viral Marketing together with Brad Geiser and Amor Maclang. More details over here. Oh, and there’s Wordcamp 2008 too! Eggciting! Hope to see you there!