One thing about being with the media is that it’s very hard to keep secrets. The past several weeks has been very hard for me to keep my mouth shut and only a few industry leaders know about a new product that will be launched come January of 2006 (hopefully!).
This product has been very dear to my heart ever since I was a teenager so I said yes when they asked me to be part of the crew that spearheads this project in the Philippines.
If I’ve given you my calling card or if you attended the recent ad congress in Cebu, you might have seen a sneak peek.
It’s unbelievable how much of a push the Philippines got a few hours ago. We just launched what will be known as the Philippine podcasting network. A total of 25 local podcasts will be uploaded into the iTunes Music Store in the next few days.
The venue was fitting too – Red Box in Greenbelt 3, where each room was converted into a “channel” for technology, health and beauty, politics, youth, opinion, etc.
Spearheaded by Microwarehouse, a total of 25 original local podcasts will be uploaded into the iTunes Music Store, thereby allowing anyone around the world to get a glimpse of the rich Filipino culture.
Some of the more interesting podcasts include Jessica Zafra’s Twisted (she’s abandoned traditional media ladies and gents so this is the only place you’ll hear her), the Philippine Center for Investigative Journalism channel, Gayspeak by Danton Remoto, The Fully Booked book reviews, Red Box Greatest Karaoke Hits (hehe!), and the timeless Kahapon Lamang by local broadcasting luminary Eddie Ilarde.
After six days of waiting, Google Analytics is finally showing some signs of life on my blog. Interesting results from the executive summary. Seems like apart from direct links as well as the link from my old blog, the top referrer to A Bugged Life is from Denise’s blog.
Hey Den, you should start charging people to link to them. Hehe.
Here’s a picture walkthrough of our Monday at HIP. Take the stairs (or the elevator) to the third floor and once up the floor’s lobby, take the small door on the left.
And you’re greeted with an old pair of stairs that looks like something straight from a Neil Gaiman fantasy novel. Except that you’re not led towards surrealism. You’re led to the attic.
And welcome to HIP!
All in all there are two huge editorial rooms – one for the technology titles (swoon!) and one for the lifestyle titles. There are four smaller rooms for sales and marketing as well as a conference room. Add the office of our GM as well as our spanking new studio (still under renovation) and that’s HIP. We have a total of three restrooms with showers too! One of these also serves as a dressing room for shoots.