Very interesting points were raised during the talk on Nokia digital music forum today. A lot of DRM issues were shed to light as well as new developments in the music industry. Most of these insights come from Sandy Monteiro who is the SVP for Digital Music, Universal Music.
- Apple did a good job of marketing their “DRM free” music when in reality this isn’t truly the case. Having an artist’s name and title is DRM. The fact that Apple only made the download available in AAC format isn’t truly “DRM free” either. Making it available only in the iTunes Store is also a sign that this is not also truly “DRM free.”
- A new technology is being explored to allow music sharing via Bluetooth or through other means. It involves having the fourth or fifth person paying only a fraction of the cost via wireless sharing (IrDA or Bluetooth) of what the original person had to pay when he or she downloaded the music. This is sort of like a “human Bit torrent” effect. Or the new pyramid scheme for DRM 🙂
- In the future, music tracks can be remixed by anyone. Let’s say you have a Frank Sinatra song – you can rearrange the instruments (instead of wind instruments you can use strings) and then upload your version of the song to the Internet. The user community can then download the song and you get a royalty fee. The music tracks that participate in this program have the prior approval of the artists and the record label. Interesting?
These were some of the more interesting points raised for the future of digital music. What do you think?