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Mostly Everything

Dove’s Campaign for Real Beauty

Dove has launched the second Campaign for Real Beauty in the Philippine Islands using a website which is located at campaignforrealbeauty.ph. Last year’s campaign (the one with the billboards that you could text to vote) won an international acclaim thanks to the Ogilvy PR Agency. Yay for Ogilvy PH!

Fast Fact: Only 5% of Filipina women consider themselves to be beautiful. The 95% don’t. Reasons usually have to do with social taboos, media, and emotional childhood scars.

What I especially found interesting was that you could grab Real Beauty badges and post them on your website using the site generated code. What I also found interesting was that ladies could submit inspiring stories about how they overcame “aesthetic hurdles” to become who they are now. Personal friends are in it too – Pam Pastor from Inquirer and Mia Sebastian (see pic!) from my college.

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I wonder if a similar campaign were launched, but for men. Of course, that would be really gay, but then I realize that something like that will never happen since women really go for men because they are nice and gentleman-like … Not about looks, am I right? 🙂

Note – Maybe it would have been better for the campaign to have an assortment of smaller badges to choose from. The default badge is quite huge, occupying the usual 400-width blog entry space. The badge is also automatically centered.

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Mostly Everything

Speedlinking October 24 2006

Gail has launched a new blog about dogs. Pinoy Dog Lover is a resource about man’s best friend. She lives with 13 dogs and 4 other humans.

RockEd Philippines starts a new Futkal project in partnership with the Gawad Kalinga sites. The project leader for this endeavor is Peter Amores. Futkal is the local version of street soccer and forms part of the overall community development plan of GK to help educate children about values and keep them away from the “evil things” of the street.

Basang Panaginip has found the time (I salute you, fuhrer!) to aggregate all the Filipino blogs and rank them according to TLA’s Blog Juice Calculator.

Mike Abundo finally redesigns his blog.

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Mostly Everything

HIP gets into blog network buzz

hip blog network.jpg

So the cat is out of the bag. Adel Gabot and I had the privilege to be interviewed by Erwin Oliva for an article in today’s Infotech section of INQ7.

Adel Gabot, group editor at HIP, said the “print as a medium” is in transition. Thus HIP is working on integrating their specialized magazines with an online counterpart. “Both mediums will feed on each other,” he added. (source)

Apart from the blog network, Adel also talked about the tag mobile service which HIP is offering with our magazines. Currently these blogs are now up and running:

Technology
Mobile Philippines
PC Magazine Philippines
GAME! Magazine

Lifestyle
Golf Digest Philippines
F&B World and Baking Press
BURN Magazine

I would like to mention that behind the corporate blog network are several talented people working on content, the backend and sales. Apart from our fantastic corporate sales team and editorial department, there are several other guys and gals who have made this project possible.

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Mostly Everything

November 2006 Photo Classes by Jo Avila

If you’re dead set on enhancing those photo skillls, or really just want to get those basic photography lessons, you may want to check out this schedule of classes for November. The year is about to end and it may be good to learn something new before 2007.

The great legendary Jo Avila will be giving these classes.

Weeknight Schedule
November 7 – Basic Theories and Principles of Photography
November 9 – Composition Techniques
November 14 – Basic Studio Lighting
November 16 – Basic Photoshop
November 21 – Advanced Photoshop and Guerilla Shooting Techniques

All sessions shall be from 630pm-930pm.

There are only fifteen (15) slots available.

The seminar fee of P3, 500/participant is the total fee for all five sessions. All participants will receive handouts and a certificate of attendance.

Weekend Schedule
November 11 – Basic Theories and Principles of Photography
November 18 – Composition Techniques
November 25 – Basic Studio Lighting
December 2 – Basic Photoshop
December 9 – Advanced Photoshop and Guerilla Shooting Techniques

All sessions shall be from 2pm-5pm.

There are only fifteen (15) slots available.

The seminar fee of P4, 500/participant is the total fee for all five sessions. All participants will receive handouts and a certificate of attendance.

Advanced Lighting Workshop
November 8 – Composition & Lighting
November 15 – Composition & Lighting
November 22 – Composition & Lighting
November 29 – Composition & Lighting

All sessions shall be from 630pm-930pm.

All sessions will begin with case study discussions of certain shooting situations. All sessions will have a studio shooting session using various light sources and techniques. It is for this reason that the class is limited to a maximum of eight (8) participants only.

Slot reservations are on a first come, first serve basis.

The seminar fee of P4, 500/participant is the total fee for all four sessions and is already inclusive of a certificate of attendance.

All sessions will be held at Unit 114, Gold Building, 15 Annapolis, Greenhills, SJ. You may reach Jo at pinakamagalingako at hotmail dot com.

b5media is looking for a few good bloggers

According to my channel editor, the b5media technology channel is looking for a few good technologists in the Getting Things Done department. If you are a wiz at CSS, XHTML, Java, photography, Photoshop and want to share your passion, don’t hesitate to drop Aaron Brazell an email with your blog suggestion.

b5media logo.png

Apart from technology topics, b5media is also in need of the following:

  • A reality TV show blogger
  • A blogger who has a thing for rubber stamp collecting
  • b5media, one of the networks I write for, is composed of a passionate group of bloggers who love to share their knowledge and experiences about the topics they love.