Dove has launched the second Campaign
Fast Fact: Only 5% of Filipina women consider themselves to be beautiful. The 95% don’t. Reasons usually have to do with social taboos, media, and emotional childhood scars.
What I especially found interesting was that you could grab Real Beauty badges and post them on your website using the site generated code. What I also found interesting was that ladies could submit inspiring stories about how they overcame “aesthetic hurdles” to become who they are now. Personal friends are in it too – Pam Pastor from Inquirer and Mia Sebastian (see pic!) from my college.
I wonder if a similar campaign were launched, but for men. Of course, that would be really gay, but then I realize that something like that will never happen since women really go for men because they are nice and gentleman-like … Not about looks, am I right? 🙂
Note – Maybe it would have been better for the campaign to have an assortment of smaller badges to choose from. The default badge is quite huge, occupying the usual 400-width blog entry space. The badge is also automatically centered.