General

First online ad network?

Written by Jayvee Fernandez

Yesterday I physically introduced PTB owner Abe Olandres to some guys from K2 Interactive, a nontraditional ad agency that goes beyond traditional tri-media. I say physically because the two parties had been corresponding via email for quite some time now, and being friends with people from both parties I introduced them. Putting this in Malcolm Gladwell terms, I’m a “connector,” Abe is the “maven” and K2 is the “marketer.”

Long Tail Tall Tale

It seems like 2006 will be the Year of the Blog in the Philippines. Local blogging projects are getting more hype. For one, I’ve seen an increase in the number of professional bloggers, mostly network writers. Second, we’ve been seeing more personal interaction among bloggers with regular blogger meetups. Third, we are seeing interest from agencies to use the power of the long tail for maximum and diverse reach.

Globe Innove is also catching on the concept of blogging and the viral campaign. And just today, another (traditional) company has approached me to ask about online campaigns because they “have no idea how to do one.”

About the author

Jayvee Fernandez

Jayvee Fernandez is a tech enthusiast, EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.

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