Mostly Everything

How Magnum Stole My Innocence

Sorry. No need to post a photo of that ice cream here because you all know what it looks like, thanks to the Internet.

I’m here to share a story. And some thoughts.

That Magnum ice cream in the Philippines is not new. I’ve been eating that for dessert for more than two years and the brand should be familiar to others (as from what I see on Twitter) because small grocery stores would carry it straight from other countries Filipino Recipes. Heck, Magnum was even around when I was in middle school (this product was released in the early 90’s). I would delight in it because there was a particular way I would eat it — since it had a thick layer of chocolate, I’d strip the bar naked of its chocolate covering then attack the ice cream proper and this feat of dexterity would perhaps be 80% of the novelty as to why I enjoyed eating it. I bought it for PHP 30.00 – PHP 35.00 if I remember correctly.

Fast forward to today. So I was out of the social media scene for about 2 weeks (I was busy getting married!). A few days before I went dark, I noticed a number of people post photos of a familiar ice cream brand on Instagram. I was delighted to hear that the product was now available locally (there was no doubt in my mind it was exactly the one I’d always get) so I nonchalantly went to 7-Eleven and bought one. Filipino Food Recipes It tasted exactly the same. And it was delightful. And I would think nothing about it afterwards. Why? Because it’s freakin’ ice cream, dude!

Whenever I walk into a 7-Eleven these days, I feel like all eyes are watching as I make my way to the freezer to grab a few bars to stock in my fridge at home. I open Twitter, and people are talking about it like it’s the worst thing ever made. Like how it’s a rip off. Like how Cornetto or Pinipig Crunch is much better. Frankly, I don’t care: on some days I want Cornetto Filipino Recipes. Other days I want Magnum. Sometimes I don’t have ice cream because I just had coffee. It’s the rewards of democracy that allows me to make mundane decisions like this everyday.

I want to enjoy my bar of ice cream in peace and not be subject to the amalgamated opinions of social media judging my every bite. And that blissful innocence was stolen, just recently.