Every other tech blog has made the ‘Diamond pun’ so here’s mine: this post has taken forever to write (because diamonds last forever). So yes, this is late. Like one month late. The Starmobile Diamond was released back in April and has been making the rounds among the many lifestyle and tech blogs. About two weeks ago I had lunch with Starmobile’s Consumer Marketing Head, Katrina Tioseco, President Michael Chen and Asst. Brand Manager Paula Rivera. Immediate discussions naturally revolved around the state of the phone industry, local blogs and yes, SCUBA diving (as Katrina is also a licensed SCUBA diver). I swear, diving is the new golf.
With all the hubbub on the smartphone space, let’s take a short break and look into the recent happenings in the feature phone market. Out of nowhere, we have a local phone company called Starmobile launching a stable of new non-smartphones that have a rather interesting twist to the typical offerings.