Apparently Coffee Bean and Tea Leaf is now serving frozen yoghurt. It’s pretty good. But despite the menu of flavors they have, I still prefer the ONE flavor that they don’t advertise: the plain yoghurt with a honey stick.
Or you can be a total douche and run to Starbucks and grab two small sachets of honey which is free. I don’t know why CBTL still charges customers for their honey sticks. Maybe it’s because the liquid sugar they have on the counter is free and honey is a “step up” from this sweetener since it’s also a natural antibiotic.
Have you ever wondered how the “hive mind” works? Science fiction writers have brought forth the concept of a certain intelligence that exist within crowds into such forms as The Borg from Star Trek, The Zerg from Starcraft, and The Reavers from Mass Effect.
You’ve probably come across the concept of public opinion, viral marketing, or really, the jist of an “overall consensus.” There is a certain wisdom that’s inherent in large groups. Given that certain conditions of diversity are met (read here for those conditions) the crowd can be more intelligent than the few geniuses. In other words, Wikipedia can actually be more authoritative and efficient compared to the Encyclopedia Brittanica.
So when we take that concept of popular opinion (in Latin the phrase is Vox Populi, vox Dei – the Voice of the People is the Voice of God) and apply it on a micro level one example could be Coffee Bean and Tea Leaf’s African Sunrise and how the tribe has spoken, wanting this product to be retained as a permanent offering in CBTL’s menu. Members of the Internet community, mainstream media and friends of CBTL were offered African Sunrise tea several weeks ago and the feedback on its taste (“it’s sweet and creamy without cream and sugar”) is pushing their management to make this a permanent offering.
So a small informal event was launched for tea lovers to announce the coming of the African Sunrise, being pushed as a regular product offering due to the wisdom of a sampling of consumers.
And thus ends my pathetic attempt at linking media events with a social phenomenon. LOL.