Mostly Everything

Coffee Bean’s African Sunrise tea offering and the Wisdom of Crowds

Have you ever wondered how the “hive mind” works? Science fiction writers have brought forth the concept of a certain intelligence that exist within crowds into such forms as The Borg from Star Trek, The Zerg from Starcraft, and The Reavers from Mass Effect.

You’ve probably come across the concept of public opinion, viral marketing, or really, the jist of an “overall consensus.” There is a certain wisdom that’s inherent in large groups. Given that certain conditions of diversity are met (read here for those conditions) the crowd can be more intelligent than the few geniuses. In other words, Wikipedia can actually be more authoritative and efficient compared to the Encyclopedia Brittanica.

So when we take that concept of popular opinion (in Latin the phrase is Vox Populi, vox Dei – the Voice of the People is the Voice of God) and apply it on a micro level one example could be Coffee Bean and Tea Leaf’s African Sunrise and how the tribe has spoken, wanting this product to be retained as a permanent offering in CBTL’s menu. Members of the Internet community, mainstream media and friends of CBTL were offered African Sunrise tea several weeks ago and the feedback on its taste (“it’s sweet and creamy without cream and sugar”) is pushing their management to make this a permanent offering.

So a small informal event was launched for tea lovers to announce the coming of the African Sunrise, being pushed as a regular product offering due to the wisdom of a sampling of consumers.

And thus ends my pathetic attempt at linking media events with a social phenomenon. LOL.

By Jayvee Fernandez

Jayvee Fernandez is a tech enthusiast and sitting Techbology Editor for The Philippine STAR.

He is also an EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.

4 replies on “Coffee Bean’s African Sunrise tea offering and the Wisdom of Crowds”

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.