Shell partners with LEGO with new Ferrari collection

Is this for real? Has anyone seen these being sold in Shell stations? Apparently Shell has partnered with LEGO for the next series of Ferrari car collectibles. I usually ignore promos like this but the fact that this edition is made by LEGO brings forth a whole new level of geek-awesome.

The link is from a .PH Shell website so it must be true. It must be (!!!)