Mostly Everything

Three Thoughts on Personal Branding Online


I’d like to share three short pieces I wrote as a regular contributor for Performancing. What ties the three together are really just my thoughts on personal branding online and marketing yourself.


The first is a short brain fart on determining what type of blogger you are based on how much information you are willing to share online. Question: Is your life an open book? How open? Who do you drag with you online?

The second is more or less an exploratory post on how much below the line budget you’ve allocated with your blog. Have you built your blog into a strong brand to the point that it can be ubiquitous?

The third post is about authenticity. I wrote this after we wrapped up a session in AIM where Professor Cruz talked about authenticity and branding. It’s like asking: Is your travel blog real? Or is it a fake Ironwulf?