Mostly Everything

Three Thoughts on Personal Branding Online


I’d like to share three short pieces I wrote as a regular contributor for Performancing. What ties the three together are really just my thoughts on personal branding online and marketing yourself.


The first is a short brain fart on determining what type of blogger you are based on how much information you are willing to share online. Question: Is your life an open book? How open? Who do you drag with you online?

The second is more or less an exploratory post on how much below the line budget you’ve allocated with your blog. Have you built your blog into a strong brand to the point that it can be ubiquitous?

The third post is about authenticity. I wrote this after we wrapped up a session in AIM where Professor Cruz talked about authenticity and branding. It’s like asking: Is your travel blog real? Or is it a fake Ironwulf?


By Jayvee Fernandez

Jayvee Fernandez is a tech enthusiast, EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.

One reply on “Three Thoughts on Personal Branding Online”

I am what you would consider to be an old fart. But I have an eLearning business, so I am getting increasingly less ignorant about the Web 2.0, social networking etc. I also have Gen Y kids, so they keep me young.

I am a foreigner, having lived and worked in many countries around the workd, and in the last 10 yeras in the Philippines, and I do wonder if perhaps I have something to share with people in my adopted home.

I learnt about this blog after having a chat with my old friend Prof Ricky Lim, Dean of the Wash Sycip School of Business of AIM.

The things I could share would be:-
1. My observations about the Filipino culture, the plus and minuses, and perhaps some suggestions
2. I also working in multinational companies around the world, and I do also have an executive search business. I could perhaps share some insights on resume writing, how to present yourseld to employees, and how to build a career
3. eLearning – I carry global brands like U21Global and eCornell (of Cornell University of New York).

I am not really doing this for profit. I want to do something to help my adopted home.

I would appreciate some initial feedback and inputs.

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