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The Spin: Wendy’s Baconator in 3 Philippine Magazines

This isn’t a blog about food, so when I do talk about food I approach it from a different angle. Here are some samplings of how Wendy’s latest offering – the Baconator appeals to different niches. The photos below are magazine ad pegs for three different publications: T3, Men’s Health and FHM.

The Baconator T3 Magazine



Notice how the ad is essentially the same except for the take away quote on top of each Baconator. Sometimes, it isn’t about the product but with how the product can be spun into the content making it more relevant and less disconnected from the reader.

So have you tried it? It’s a killer! 🙂