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The Spin: Wendy’s Baconator in 3 Philippine Magazines

This isn’t a blog about food, so when I do talk about food I approach it from a different angle. Here are some samplings of how Wendy’s latest offering – the Baconator appeals to different niches. The photos below are magazine ad pegs for three different publications: T3, Men’s Health and FHM.

The Baconator T3 Magazine



Notice how the ad is essentially the same except for the take away quote on top of each Baconator. Sometimes, it isn’t about the product but with how the product can be spun into the content making it more relevant and less disconnected from the reader.

So have you tried it? It’s a killer! πŸ™‚

By Jayvee Fernandez

Jayvee Fernandez is a tech enthusiast, EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.

10 replies on “The Spin: Wendy’s Baconator in 3 Philippine Magazines”

Hi, I stumbled across your blog. I was just telling my fiance about these burgers when I was in the Philippines. We have them in the USA, but I didn’t see them at Wendy’s in the Phil. I just left in Dec though, stayed 2 months. And that burger is so good!

I just had to go out and have one for lunch after seeing this post!

My nape hurts now. And my belly is as solid as my forehead. πŸ˜‰

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