Mostly Everything

A Financial Mobile App for Everyone

Smart phones and iPhones are everywhere you look these days. People are seen walking around these days with their heads faced down and their fingers moving in a synchronized tapping rhythm. Mobile technology is now literally ‘in your face.’

In many parts of the world, there are clever techies who sit all day in their small cubicles developing apps for anything imaginable. From games to shopping to banking, there is an online app for almost everything.
Developing a simple app which can transmit pictures from your mobile device and upload them onto your Facebook page isrelatively easy. But an enterprise or business app takes much longer to build and there are various obstacles to overcome.

One of the goals of an enterprise app is to advance the financial goals of the firm. Usually this means either reducing the amount of time spent working on a specific task or making the task more efficient and organized.
Forex trading, for example, can be done at home via a desktop computer or it can be done by downloading a broker’s app. To take advantage of international enterprise and global investing, using a mobile app is a necessary endeavor for any savvy Forex trader. Brokers’ apps allow traders to place trade, access their account information and utilize all the features of the website all hours of the day no matter where they are. This convenience is what has made the foreign exchange market into a $3 trillion a day industry.
More and more applications are being developed in the financial arena and these apps offer a plethora of different features. A recent addition to the lineup is the Daily Forex Mobile app that delivers news, signals and analysis directly to all mobile devices on a daily basis in a timely fashion.


From a consumer point of view, the first and most pressing question regarding a new app is, “How easy is it to use?” There are many people out there who are not technically inclined and their major concern is whether they can use the app without encountering difficulties or having to call in to a service provider.
An application of any kind is not an inexpensive endeavor. So before laying out large sums of money, a business must be certain that there will be a need for the app. How many people will use it? Is there any other app like it already in existence? Is the price of the new app appropriate and will the potential customer base find it fair?

With different types of mobile devices in the market today, an app developer must be sure the app will be applicable to all the various models. To be sure, the app will have to be tested on real devices. This may take time and money.

It continues to move ahead rapidly and there is never any assurance that the app of today will be adaptable to advanced devices sometime in the future. No one wants to purchase an app that may become obsolete within a short period of time. A developer must take this concern seriously and provide some sort of suitability program that will adapt to the newer models that are sure to arrive.

By Jayvee Fernandez

Jayvee Fernandez is a tech enthusiast and sitting Techbology Editor for The Philippine STAR.

He is also an EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.

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