Mostly Everything

Using events to market your business

In this competitive business environment we are living in, it can be a daunting task to get a small business off the ground. With all of the other companies, it can be easy for your business to be swept under the rug and forgotten about unless you are very diligent with your preparation. There are a wide variety of factors to consider when you are first starting a business. Some of these details are more critical than others. It is the choices than you make during this crucial period that will determine if your business is a success or if it will disappear quickly. Here are some tips regarding how to make your small business grow.


1. Choose products or services that people are interested in.

It is no surprise that Apple is the most valuable company in the world. They make products that people are passionate about. You need to offer products or services that are popular with the general public. Ideally, you should choose something that is not a fad. You want to sell something that there will still be a demand for many years from now.

2. Get into a niche.

If the product or service you decide to offer is too popular, there will be too much competition for you to overcome when you are first getting started. When you have a small amount of capital to work with in the early days of your business, you really have no margin for error. You can’t afford a long period with little or no sales. This is why you should find a niche product or service to offer. It should be popular, but with a small enough audience where you will be able to set yourself apart from your competitors in a short period of time.

3. Go to small business events.

Events that cater specifically to small business owners are a great place to network and make some valuable contacts that will come in handy down the road. There are also seminars at these events that offer free advice to small business owners on how to improve various aspects of their business. There are consultants available to talk to. You can discuss your business with these consultants and they will give their thoughts on what you could be doing better. Some of these consultants charge money, so you will need to decide if you think it is worth the price.

By Jayvee Fernandez

Jayvee Fernandez is a tech enthusiast, EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.

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