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Samsung announces ATIV line: the first synergy of Windows 8 for tablets, Surface laptop and Windows Phone 8

Very interesting news on Samsung today. The Korean company has been know as the poster boy of Android with their extensive line of tablets and smartphones all powered by Android. Today, they are making history by showing the proof of concept philosophy of Microsoft: the new Windows 8 and Windows Phone 8 ecosystem.

For those unfamiliar, Microsoft has bet their entire farm on this new user experience by unifying all their commercial products (except the XBOX) into a single user experience in the form of laptops, tablets and smartphones. Windows 8 runs on the “Surface” ATIV PC and ATIV PC PRO. It also runs on the ATIV tab. For smartphones, the latest iteration of Windows Phone 8 runs on the new ATIV S.

No pricing as of late but you absolutely need to check these new products out. I’m particularly excited for Microsoft as this is the proof of concept they bet on and the critics have been either hot and cold on this new direction of making software less expensive while investing in hardware. The initial announcement of the Surface tablet by Microsoft left a lot of OEM’s shocked because Microsoft didn’t brand these designs with the stamp of any manufacturer. Looks like Samsung has made good on this one. They’re very pretty.

By Jayvee Fernandez

Jayvee Fernandez is a tech enthusiast and sitting Techbology Editor for The Philippine STAR.

He is also an EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.

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