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What (usually) happens after IMMAP

The following conversation takes place on the Monday after IMMAP.

Marketing Manager (MM): “Sir I’m back from IMMAP!”

CEO: “That’s good. What did you learn?”

MM: “That we should have conversations with our customers. They are our equals. That we should not be afraid to let them take control of our message. That we should be transparent and learn to take risks and reform our company to seeing Internet campaigns as a process, like building real relationships.”

CEO: “What?! We can’t do those. Regional will kill me. And besides we don’t have time. Let’s just do online ads.”

MM: “K.”

By Jayvee Fernandez

Jayvee Fernandez is a tech enthusiast, EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.

5 replies on “What (usually) happens after IMMAP”

@diwa haha don’t be discouraged if that is the route they take. i think for the more traditional bosses you really need to sit them down and talk about the benefits. you can use analogies and case examples given during IMMAP.

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