Philip Morris bagged a ton of awards during the Anvils. One of the more unique Merit awards they received was for a supplement interactive eBook to their Philip Morris Philippine Art Award (PAA). It is a nicely packaged CD ROM that contains the electronic version of the Coffee Table Book which is given to patrons on a limited “print” run.
There are art competitions and art competitions. Then there’s the Philip Morris Art Competition, officially known as Philip Morris Philippine Art Awards (PAA). Within a span of a decade, the PAA has established itself as the most prestigious and most-awaited art event and competition in the country. What puts PAA above the rest of the art competitions that even established artists have accepted the challenge to compete in this art arena? What so uplifts the status of the PAA that those previously unheard of, upon winning, turn into artistic luminaries overnight?
Electronic magazine design has been prolific for quite some time now. These designs are usually applied to web samplers of magazines such as Electronic Gaming Monthly. You can use your mouse pointer to flip virtual pages onto a flash application. That’s what this entry is. You can scroll through a virtual book with the visuals of the entries and credits.
Just one thing though. Although the eBook is a supplement that definitely goes in the right direction, the CD ROM didn’t contain high resolution versions of the entries. Well, this could have been for copyright reasons but it’s hard to appreciate a painting that’s reduced to 400 x 300. 🙂
Congratulations Philip Morris!