Hardware Widow Advertising agency Saatchi & Saatchi has put down in black and white what plenty of women around here have been thinking for ages: we want technology but we don’t want it coloured pink or encrusted with fake gemstones.
[…] Only nine per cent of the women S&S talked to think it’s important that their gadgets look feminine. Rather a lot of ladies are completely turned off by the abundance of pink products. [The Register]
I’m not a lady, so I honestly cannot give an insight on this claim. I do think that the mindset is taboo, and that consumers are a lot smarter than this. What do the lady geeks think?