We should move on now to geekier things 🙂
Several weeks ago, Google Country Consultant Aileen Apolo led me to the details of the now recently concluded IMMAP held last week. I had put it in the “to do list” to try to find a sponsor to attend this event as I did see that Janette Toral and Aileen Apolo were going to be part of the conference’s list of speakers / panelists. I wasn’t able to make it, as it really slipped my mind – and later found out from Erwin Oliva of INQUIRER.net that the event was just concluded. Bummer. I met up with Erwin at the Morph company launch at M Cafe. Aileen was not around as she was out of town so in the end, I missed the opportunity to see and hear Janette’s presentation which I really wanted to witness.
Luckily, I was able to grab a copy of the presentation from the press CD which I am making available for download here, for those who would have wanted to attend the talk. Janette’s talk was about Blog Marketing and touched on worldwide trends in blogging, the definition of blog marketing, the viral phenomenon, and also talked about the Philippine blogosphere.
Deconstructing the presentation Janette talked about:
nota bene: I must point out also that blog marketing also has a lot to do with the transformation of your company’s culture as blogs can work externally as well as internally – companies use blogs as internal communication tools too as a more effective means to communicate. If you wish to read more about Blog Marketing, you can pick up the book of the same title.
Now last Friday, I also met up with Anton DIaz of Our Awesome Planet in that same Morph company launch. After some small talk, watching the Wii parteh, and drinks, Anton made mention of how he was able to witness Janette’s talk. His general sentiment was that the presentation was generally OK but felt that it was lacking in terms of giving a better look at the Philippine blogosphere. I listened to his position, made some comments, and decided to have a look at the presentation to give my own opinions.
My observations were the following based on the slides (note – I was not there at the talk):
Here are some other blogger-initiated projects that I feel Janette should have included in her presentation:
The Bayanihan Blog Network – the first local blog network which works so much like a publishing company when it comes to marketing and advertising.
Pinoy Top Blogs Project – a quantitative measure of site traffic of a significant number of local (or Filipino-written) blogs
Ratified.Org – another quantitative measure of site traffic based on linkbacks, technorati, etc
Blog Parties and Regional Blog Conferences – these are the “meet and greet” community parties organized by bloggers around the Philippines. Manila, Davao and Cebu are very active.
Pinoy Moms’ Network – the network of blogs run and owned by Pinoy mothers
Pinoy Pets Network – local pet lovers and owners
The “Blogger Under Your Wing” Project – a group of unnamed bloggers who tutor other bloggers on SEO, design, blogging, etc and wish to not belong to an “A-list”
iBlog Summit – the way I see it, iBlog is a conference for “accomplished” bloggers to help non-bloggers start up their blogging habit
Philippine Blog Awards 2007 – the Philippine Blog Awards
This list is not complete. There are many other blogger initiated projects. It would actually be cool to compile a list of all of these initiations and send them to Janette to help her in the future with her presentations 🙂 I believe that by mentioning this list of projects in talks and other third party gatherings of advertisers and marketers, it will be a good way to show how vibrant the Philippine blogosphere is.
If you browse through the early part of the comments from this post, Blogie says that Janette may not have had enough time to fit all of these into the presentation. True, I said. But this is an IMMAP conference, and not an iBlog or a Blog Party. People pay P8,500.00 to attend this conference so I guess I was a little disappointed too with the caliber, given that Janette’s core competence has to do with research. Dear Janette, I really feel that you could have done so much better and if you do need community help I’m sure that the others bloggers would be willing to volunteer their time to help you prepare for such a big presentation.
Honestly, the one who can truly confirm this is Anton DIaz, because it was he who first brought it up with me. I’m just the messenger and wouldn’t make a big deal out of it. I don’t think Anton ever reacted this way about a presentation before as he’s usually very reserved. Something must have ticked him. By the way, Anton gave me permission to cite his observations which is why I am involving him in this post. I agreed with Anton and thus, the post.
Gibbs Cadiz wrote a very thought provoking post on the matter too. I was afraid of this actually, as he says that there may be a bit of selfishness on my part as some of the blogging efforts I mentioned do involve me in some way or another as a speaker or co-organizer. (I don’t make any money off these events by the way). There is no way to further prove that my efforts were selfless or selfish but I respect Gibbs’ insights and for what it’s worth, a humbling experience too.
Janette and I are
meeting up to talk soon moving forward. I apologized for the harsh words as well as had a little friendly exchange with Gibbs too. There are still some issues at hand but those matters are between Janette and myself. Closing comments now as the matter is over.