The press conference was held ON BOARD the SMART Infinity yacht over wine and caviar as we sailed across Boracay as the sun set. The media guys and gals I was with (I was representing MANUAL) wondered about how this service would actually take off considering that this was indeed a “luxury product.” Though I was pretty impressed that the service would cost less or “compete” than standard cable rates but then again, there was that small item of actually purchasing a myTV compatible phone. At that time it was the Nokia N92, which was also very expensive.
The execs asked what type of channels would we want to see. I didn’t reply, but the business model of pornography on mobile phones crossed my mind – but this won’t be done for obvious reasons. It’s too dirty a business, even though it is SURE to attract a niche market. OK enough.
Is myTV really useful? Well I got to keep a Nokia N92 for the duration of my stay at the beach. I must say that the service does have its perks as there are indeed times when I feel “a created need” to watch the news from my phone. In honesty though, I feel that the hurdle for the consumer isn’t the service, but again the hardware that he or she chooses to buy to avail of the service.
The N92 is a heavyweight, bringing in about 6 hours worth of myTV on a full charge. With over six of these spread across the room, we were able to achieve a simulated “surround sound” of seamless CNN coverage. But can the same be said for the other models due? The N92 has a big screen that can tilt from portrait to landscape mode. Will other phones that support the DVB radio antenna achieve a similar viewing experience? The hardware will definitely spell the difference – from screen size, to battery life.
You can read a more thorough article on the SMART partnership with MediaQuest for the myTV service in the June 2007 issue of MANUAL Magazine.