Mostly Everything

Lessons from JV Rufino on Blogging

I learned something new yesterday, having had time to drop by the office for a quick meeting. To reference‘s EIC, he always wanted a quotable quote about how bloggers can learn something from media folk. I don’t remember the exact wording but it goes something like:

Bloggers can learn a lot from news media. What readers want is a predictable pattern when it comes to new content. Therefore, blogging should not be diarrhea or constipation. It should not be too much or too little. As long as there is a pattern, you will get more readers.

And this is true. A lot of bloggers can get bitten by the “blogging bug” and churn out a non-characteristic number of posts which goes against his or her posting routine. A blogger who does five or six posts a week may, all of a sudden churn out ten because “a lot more had happened” that was worth writing about.

The best way to temper this phenomenon wold be to schedule posts at least one hour apart so that Google has an easier time indexing your posts. I also figure that two posts per day for personal blogs can be the maximum you should do as you also need to get a life. 🙂

By Jayvee Fernandez

Jayvee Fernandez is a tech enthusiast, EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.

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