So when is it okay to put a “sexy” lady on the front cover? The guideline we live by, at least here where I work, is that everything should be in context. Phoem is wearing a sexy (but elegant) swimsuit because it’s summer. She’s holding an Olympus mju series camera, known to be an all-weather resistant model. Hence, she took it out to the beach.
I will now add that a Google-friendly babe on the front cover will no doubt increase your traffic by a lot. People searching for her over the Internet will no doubt be led towards your site at one point in their search results.