After reading Abe’s post on how the
This has made me realize the effects of REACH. When we start blogs, are we aware of the actual demographic of readership we will get? Part of the answer to this question has to do with the purpose of our blogs, in the same way that we ask ourselves if we are starting a business (profit oriented) or an advocacy (non profit).
On the other hand, does traffic really matter? I can have a blog on broad technology with so many readers as well as a blog on knitting with only a few readers. So how does one measure success? Putting these two blogs side by side, traffic should not be the golden mean of success.
In the magazine industry, success is measured when your publication hits its target demographic.