I had dinner with INQ7’s Editor in Chief JV Rufino last week because I needed a bit of insight on information architecture. He was essentially the only person who I felt could help me with some issues about IA.
There is a big similarity between being an editor of a magazine and being an editor of an online publication, which I shall refer to as the website. These are the similarities:
Magazines have a page plan. Websites have a content management system.
Magazines have sections. Websites have categories or channels.
Magazines have a front cover. Websites have a portal.
Magazines use circulation data for advertisers. Websites use page views.
Magazines use independent readership surveys. Websites subscribe to a reliable ad server.
Above all these however, one should go back to basics and figure out what kind of publication one should concentrate on in the first place. Applied to blogging, you can ask what your target niche is, and then from there the design should follow. More on this later as I chronicle the site redesign for A Bugged Life.
Jayvee Fernandez is a tech enthusiast, EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.