I wrote something earlier about how the tech scene is being saturated with these products with the “i” prefix. iPod, iWork, iRiver, iYayayayay!
Agree? Disagree? What do you think the next letter will be? I’m guessing it’s going to be “O.” (We skipped A. We’re ending the days of “E” and now we’re into the “I.” So logically …)
Product naming can be a b*tch really. The “i” character, when used for marketing purposes can represent several things. For one, the character looks like a stick man complete with body and head to symbolize individuality. Again, the whole individuality bit gets brought back with the way “i” can relate to “me” or “my own” or “I own this damn thing.”
Jayvee Fernandez is a tech enthusiast, EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.