From September 19 to October 3, TNS-Trends, the leading customized marketing research company in the Philippines, visited 150 newsstands in Metro Manila to determine “how many copies of the last issue of the magazine were sold in the last 30 days.”
T3 Philippines placed number 1 (and so did a whole bunch of their titles for other categories. Fishy? Well, I shall not comment). But what’s interesting to note is that regardless of who made it to number 1, SUMMIT has actually placed a mass market standard of measure (like T3’s technology in general theme) and applied it to niche publication titles like m|PH (portable technology) and PC Magazine (ultra geeky stuff like servers and all that AJAX shit).
What does this tell you?
A lot. That our niche tech titles are more widely read than other tech mass consumer mags. And that means a lot. Plus the notion that media buyers allocate advertising budgets for the top 4 publications per category.