Mostly Everything

If you have a great story to tell, you can win PHP 100,000.00

Just in case you haven’t seen it, this is SMART’s new corporate thematic AVP. From “Simply Amazing” to “Make Life Extraordinary.” Got word that they’re making a version II of this but instead of stuff they pulled from their briefs (teehee get it?!) the ad will be a crowd-sourced from videos, photos and testimonials from Time Magazine’s Person of the Year 2006 … You.

Hey it’s a fun way to win PHP 100,000.00. Check it out.


On a more personal note, I was invited to give two speeches about **drumroll** .. SOCIAL MEDIA again!!! The first was held in Cebu for the SMART Schools Conference and the second was for their townhall meeting. I was absolutely floored to be part of panels composed of Bam Aquino, Professor Michael Tan of UP Diliman, and visionary corporate leader Vivian Tan.

I didn’t go into the nitty gritty of social media this and that so I wanted to present two different ways of looking at this phenomenon. The first was a talk addressing school presidents, deans and administrators from 300 campuses around the country. My short presentation had the overarching theme of “being a product of your own time” and how the youth are challenged with daily revolutions and conflicts on the Internet compared to how the other generation had EDSA I and their parents, WW II.

The second talk was a more practical application of social media and I decided to show off my diving photos and videos and how sharing these over the web helped connect what we see to other people interested in our country’s biodiversity.

The points of both talks was quite simple: social media is nothing more than being able to tell a good story.