I must say that I highly doubt this strategy would work all the time — because, well, it really seems more like (an expensive) token of appreciation.
Lots of clues leading up to the announcement. Jean Ong (@jeanong75) of SMART posted this little beauty 2 days ago on Instagram:
… which was then RT’d by the rest of the team.
Then of course @louieang8 had to post more photos.
Exclusive to SMART? Crazy. Apparently the other “telco” has it too. But based on track record, they’re more of a marketing company these days than a telco. Telcos are supposed to have signal. You know where to go.