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Understanding the new 2013 BRAVIA line from SONY

shangrila boracay

Two weeks ago, I enjoyed a night of being wined and dined by the good folks from SONY as they unveiled their new BRAVIA line of TV’s.

I’ll tell you a secret. Having been a tech writer and editor for more than 10 years, I’m at my most uncomfortable self writing about anything to do with A/V products. Not because I don’t understand flat screen TV’s or audio — it’s more about trying to describe in words an experience that’s best felt when you’re there. How do you write about 3D? How do you write about 7.1 surround sound? You can shove a thousand words to your reader and he still won’t get it.