First off, I love their logo. There’s nothing more epic than nanay doing a power uppercut with her Sari-enabled smartphone. In the digital industry, it is rare to find individuals who can look beyond merely building campaigns for brands. I’ve always championed the fact that (almost) anything you do in the digital landscape should not be campaign-focused but rather platform-focused. Analogy: Would you rather be the guy who puts money into Facebook to launch your time-bound campaign or the guy who actually runs Facebook, where all of the conversation and conversion happens?