For those unaware, Facebook updated their Promotional Guidelines early this month. Here
“You must not use Facebook features or functionality as a promotionâ€™s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.”
What this means is that you cannot use features such as Likes, checking in using FB Places, and tagging a photo as part of contest mechanics. Furthermore, contests should be run using an App. Check out Woobox or Wildfire for your promo needs. On a more interesting note, I’ve heard that the DTI is actually enforcing this.
Can I just say .. THANK YOU LORD! These Like campaigns are really annoying.