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Yahoo! Project Purple and the concluding head fakes


Came from the Project Purple launch yesterday, an event by Yahoo! and handled by Ogilvy (cat’s out of the bag — Ogilvy now handles Yahoo! Philippines — Gratz!). In a nutshell, the event, hosted by Patty Laurel was a below the line approach to showcase Yahoo! properties, announce tie ups, and showcase local community members within their products. Check out the local Yahoo! Philippines portal for contests and interesting prizes such as purple Krispy Kreme donuts, BlackBerry devices and the grand prize — a spankin’ new Yahoo! Honda Jazz with Wee Will Doodle all over it. Here are more photos from the Ayala Museum.

Event aside, what I found more interesting was the head fake Jojo Anonuevo told me after the camera interview …