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7 Creative Ways to Maximize your Dental Business

Dentists know that expanding a practice is hard work, but with a little creativity, there are easy things that can be done to help maximize a dental business. Working with a company like can be a quick way to reach your growth potential, but the following easy steps can help anyone looking to see more patients.

1. Promote Patient Referrals
By offering referral rewards to patients, you’ll make sure you optimize the lowest cost form of promoting your practice. Since people will often ask for recommendations for services like dentists, you can encourage patients to recommend you by offering a discount or other bonus program. A gift card is a great incentive, and it will also mean that you’ll see both the referrer and the new patient.

2. Host some events
Holding events for the community at your dental office can be a great way to let people know that you exist, and that your practice is fun! Be sure to offer ample opportunities for guests to access information about your services, and even better, considering giving guests access to a special discount.

3. Use coupons
Whether you send out mailers or advertise at a community event, giving out coupons for everything ranging from a free cleaning to discounts on services is a sure-fire way to bring more patients through the doors.

4. Offer something unique
It is rare to find a patient who actually likes visiting the dentist, so finding ways to make your office atmosphere pleasant and entertaining can mean even more patients seek you out. Offering headphones to patients to cancel out the noise of dental tools is an easy way to help patients relax, and allowing them to watch TV can help distract them from your process.

5. Use education
Participating in community wellness events or giving presentations at local schools can be a quick way to get potential patients interested in what you have to say. First of all, people will be more likely to keep your information if they feel it is more than simple advertising, and you’ll position yourself as an authority in the community.

6. Learn something new
A key way to attract more patients to a dental practice is by offering treatments beyond the typical offerings. This may mean specializing in cancers that affect the mouth, or training in giving Botox injections for patients. The more additional items you can have your practice offer, the more income and patients you’ll see.

7. Give things out
Whether it is a gift basket at the holidays or a case of hygienic supplies at the market, people love to get free things, and will remember you longer. Dental kits with your brand and contact information will make sure that prospective patients are reminded of you every time they brush their teeth. Even simply sending out cards with small gifts at the holidays can be meaningful for patients, and make you seem like a relatable and kind provider.

By Jayvee Fernandez

Jayvee Fernandez is a tech enthusiast, EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.

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