That last line — more trendy than scientific — is usually reflected by these events that don’t really have a lot of strategy involved. The truth of the matter is that blogs — or the bigger pie which is new media is never an end in itself.
I’d like to dispel the myth that local marketers don’t understand new media. A lot don’t. But to say that everyone in the marketing profession is a luddite is a misinformed statement. Take the Department of Tourism for instance, perhaps the most new media savvy branch of government office that recently bagged a Grand Bronze Anvil for PR Tools. Secretary Durano made use of an online video celebrity to lead a market segment to a quantifiable objective — plane ticket sales and adding a whole lot of “brand equity” to the Philippines. I mean, who would have though, eh?
Generally speaking, bloggers in the Philippines are usually classified as the early adopters when it comes to new trends — because breaking it all down, we’re all just very informed consumers. So when we complain, it’s probably the early adopter in us doing so, forgetting that there’s a huge “big body” making its way towards the paved path.
Sure, you’ll have the dime a dozen marketers. But I’m more interested in getting to know the ones who really do get it. And to be quite honest, they’re starting to show themselves 🙂
3 replies on “Happyslip Blogs wins Grand Bronze Anvil — most outstanding PR tool for 2008”
Kudos to Secretary Ace Durano, I hope other branches of the government learn the power of marketing campaigns as well! 🙂
As with bloggers, advancing our “brands” aka our “blogs” calls for marketing too! If some PR agencies don’t get it, some bloggers also don’t. Just looking at both sides of the coin 🙂
nice insight on the two sides of the coin!
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