Pocketful of Kids in Ortigas opens October 25

I took time off to come to a sneak preview of a new toy store that’s away from the crowd. For one, it’s located at the 15th floor of Strata 2000 Building in Emerald Ave (that’s almost across MMPI). When you walk into the store, you’re greeted with toys you’ve never seen in any Rustan’s or Toy Kingdom outlet. They’ve got hand puppets, blocks, wire mazes, organics and yeah among other bizarre things you’d find only in Oz, a talking tree and a talking cash register. The store is everything you’ve probably dreamed of when we were kids, and it serves as a haven for children and their adult companions to be within the privacy of their own little world. There are no “violent” toys at Pocketful of Kids.

it’s really touching to see how a vision like this can turn to reality. The store was founded by Natalie Tanchip and just like other off the beaten track places like Elbert’s Steak Room, a store such as this defies all the laws of marketing which we’ve all come to accept – and the first one is location. Who would have thought?

If you’re still undecided as to what to get your friends and family members this Christmas, I urge you to visit Pocketful of Kids as they have really great stuff you won’t find elsewhere: they are the exclusive distributors of Alex, Tatiri, Learning Resources, Melissa and Doug, among many others. On my first visit, I already bought my Christmas gift for Ananya! And get this – they also do gift wrapping and deliveries. I had mine delivered since the package was pretty huge.

Here’s a complete listing of the items they have for sale and the exclusive brands that they carry. You can view more photos here.

Pocketful of Kids
Pocketful of Kids is the very first interactive toy village in the country that carries popular American and European toy brands that encourage children to wonder, discover and learn through play. For more information, please visit 15/F Strata 2000, Emerald Avenue, Ortigas or call (02) 634-7888 or (02) 634-2888.

By Jayvee Fernandez

Jayvee Fernandez is a tech enthusiast and sitting Techbology Editor for The Philippine STAR.

He is also an EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.

5 replies on “Pocketful of Kids in Ortigas opens October 25”

hi jayvee,
i received news about pocketful of kids on email and decided to post the notice on my blog. but since i haven’t been there, i decided to search the web for some pictures of it.

will you let me use one of your photos of pocketful of kids to include on my post?

thanks and let me know.

btw, i really like your blog layout! its goofy and crazy and feels like fun.


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