New industry magazine buzzing next month

The most interesting ones are the industry magazines, because that’s where all the behind the scenes stuff’s at. So Geoff and Tiff invited a few of us (Internet community + college marketing orgs) to a contributor’s night meet and greet for a new industry magazine (photos here and here). You’ve probably seen it on Plurk and a few blogs – Hive Pub Magazine. In my initial chat with Geoff I asked if this was similar to Adobo Magazine, the official industry mag for the local advertising, PR and below the line industry, and I was right on the dot.

They’d be doing an initial print run of 10k copies, and the magazine will not be for sale. Geoff told me that Inkwell will be printing the glossy, which is cool as well (they used to print my high school paper as well as internal magazines for UA&P).

This is long been waiting to happen. I remember about a year ago another publishing company wanted to do a magazine on the blogosphere, but it never pushed through. You might think it ironic that Hive is taking something that was born online, bringing it offline – and that maybe it might not work. I think this is a good move, as the target market isn’t really the online space, because we’d just be preaching to the choir. I think the vision (Geoff, let’s do an interview) is a reach outward to combine the talents of the blogging, SEO and the “new media” community with the capacities of the local ad industry. That alone is formidable.

Issue one is out this November 2008.

By Jayvee Fernandez

Jayvee Fernandez is a tech enthusiast and sitting Techbology Editor for The Philippine STAR.

He is also an EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.

4 replies on “New industry magazine buzzing next month”

Curious about this. Hope they do it uber-professionally, not succumbing to the old friendship network. It’s pretty much an effort to legitimize Philippine web content. Please, please do it well. We need the money. 🙂

And can someone do an article on reader behavior for websites? I think one reason why advertisers are shy about spending online is the lack of understanding about online readership. They think we all just go to friendster, watch porn and play games.

I’d also would like to see a comparison between online readers of newspapers (e.g. Inquirer,net) visa vis readers of newsprint. The belief today is that they can only make money from OFWs. Is this true?

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