General

3% of LBC deliveries are inflated balloons (and other strange tales with Express Regalo)

Express Regalo

Easily one of the more fascinating press conferences I attended this year was last week’s dinner with eLBC’s Express Regalo. I’ve never really been in touch with the local shipping industry and found LBC’s online store to be quite a remarkable set up. They ship anything from lechon, to balloons, to consumer goods, Boyoyong Clown party packages — and get this – even pedicabs (yes dear friends, our local pedicab industry is championed by eLBC)!

You see, eLBC’s efforts smells of the eCommerce industry and they are perhaps the best example of online retail. You might even say that they are the equivalent of Amazon.com here in the Philippines. The triumvirate of services include the very familiar Digiprint – a photo printing and storage delivery service, Express Regalo – an online shopping mall, and Flowers Express, an online flower delivery service anywhere in the Philippines. We were wondering whether the latter was a competitor to Dustin Andaya’s Island Rose but apparently they were also one of the suppliers to Flowers Express, which is a good thing because Island Rose has always delivered me quality stems.

Online trends

Honestly, I’ve never ordered anything from Express Regalo. My online purchases usually fall in the realm of gaming subscriptions to MMORPGs, shirts from Threadless.com and basically anything that you can’t buy here. I’m figuring that Filipinos have this “mall culture” where window shopping and purchases are fun when you do them, well, in the mall. But I guess that’s evolving. Clothes and bags are now being ordered via independent sellers on Multiply, and I know you can get almost anything as well from eBay. According to Rene Fuentes, online shopping trends point to consumers buying items for themselves and not as gifts which means that local eCommerce is growing within the Philippines and not just from the OFWs purchasing goods for their families.

I’d love to know your experiences with local online shopping vendors! There is still that mentality that online shopping here is “not safe.” True?

About the author

Jayvee Fernandez

Jayvee Fernandez is a tech enthusiast, EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.

5 Comments

  • Games, Tech gadgets have all been delivered by local couriers like elbc (i admit, the other company has the bulk of these transactions though.)

  • where did they get the information on the 2nd slide? did they gather it internally or did they have a formal market study regarding this topic?

    i sell online via eBay and an online clothes shop that i’ve put up with a friend (www.tintinandcole.com)

    based on my observation, most ebay and multiply sellers prefer air21. maybe it’s due to the cheap rates and flexibility. there are lots of drop-off points but if you’re really busy you can have your package picked up without any additional cost.

    i think the philippines is starting to pick up in terms of online shopping.

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