It is the duty of the editor to make sure that the five C’s in the publication are met: to make the article clear, correct, concise, comprehensible, and consistent. It is also the job of the editor to ensure that the in-house style sheet elements are present in the final copy. Apart from these, the editor should be able to maintain the 5 C’s without removing the voice of the writer.
Now I hope you agree with my statement that the editor is ALSO the personification of the publication he or she works for. This means that is is part of the job description to make sure that the articles published are in keeping with the vision, niche and segment
Here’s my question: What happens then when an editor encounters an article that was submitted by a writer that clearly goes against the mission statement of the magazine? The recent hubbub of Malu Fernandez in a People Asia Magazine travel article is an example of this. I’m sure there are other Malu Fernandez wannabees out there but their frivolous comments have been prudently
silenced edited out by their editors.
Malu Fernandez does have her .. unique quirks. But I feel more obliged to ask the staff of People Asia (or the Manila Standard) why they let an article like this pass through a magazine that has a clear vision of celebrating the beauty of Asia.
In this case, it is not about editing out a writer’s voice. This is about going off tangent with your magazine’s vision. The editorial staff is sure giving their sales team a hard time with this one.
P.S.Why did the editor allow a travel article on Greece when the magazine is clearly titled People ASIA? I don’t see the added value, really.
The family names of Malu Fernandez, Doreen Fernandez and …. err … Jayvee Fernandez all appear by coincidence. We are not related.