Mostly Everything

Will blog advertising ever get saturated?

This was the question posed to me in an interview for Filipinas Magazine by Yvette Tan.

My short answer was no it won’t – just look at the magazine industry. In fact, advertising in the print industry is a bit trickier with viewed ads because consumers have to buy or subscribe to the magazine first before ad placements are viewed. With online ads, all you need to do is type in the URL and voila! Instant product placement.

I’m not one to claim that print is dead or even dying (although I did blurt this out during a strategy planning session which caused the room to laugh out loud) but in the same way that magazines are becoming more and more niched, the demographic becomes more targeted – same thing with blogs and online forums.

So there. It’s not about blog advertising being saturated. It is about consumers evolving into smaller and more concentrated groups, thus allowing advertisers to pinpoint where the conversation is going on.

By Jayvee Fernandez

Jayvee Fernandez is a tech enthusiast, EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.

One reply on “Will blog advertising ever get saturated?”

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.