Winthrop Yu, former head honcho of PC
What?! Why the online counterparts? Because the surfing public is smarter now. They use popup ad blockers to get rid of annoying and unwanted ads that cram content into a funnel, you’d be forced to sprawl a 600 word article into 4 pages just to get more page views.
According to the article, Google Search revolutionized advertising, as searching for content in the form of products and services proved to bring in a sense of “demand” from the consumer and contextually targeting advertising to match content. Hence, Google AdSense is raking in tons of cash from just technology blogs alone.
In the “old model” of print, you’d need a publishing house and a printing press as well as your editorial, sales and marketing staff to run the business. On the web, you barely need an office. You don’t even need a sales team as the consumers themselves target ads for you via contextual search.
OK hold on. Before this post grows into a “new vs traditional media” rant, I kid you not, it isn’t. Let’s talk about traditional web sites.