Dove has launched the second Campaign for Real Beauty in the Philippine Islands using a website which is located at campaignforrealbeauty.ph. Last year’s campaign (the one with the billboards that you could text to vote) won an international acclaim thanks to the Ogilvy PR Agency. Yay for Ogilvy PH!
Fast Fact: Only 5% of Filipina women consider themselves to be beautiful. The 95% don’t. Reasons usually have to do with social taboos, media, and emotional childhood scars.
What I especially found interesting was that you could grab Real Beauty badges and post them on your website using the site generated code. What I also found interesting was that ladies could submit inspiring stories about how they overcame “aesthetic hurdles” to become who they are now. Personal friends are in it too – Pam Pastor from Inquirer and Mia Sebastian (see pic!) from my college.
I wonder if a similar campaign were launched, but for men. Of course, that would be really gay, but then I realize that something like that will never happen since women really go for men because they are nice and gentleman-like … Not about looks, am I right? 🙂
Note – Maybe it would have been better for the campaign to have an assortment of smaller badges to choose from. The default badge is quite huge, occupying the usual 400-width blog entry space. The badge is also automatically centered.
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