I’m a little disappointed that this year’s advertising congress isn’t getting a lot of buzz in comparison to the past ones that were held in Baguio and Cebu. I’m not quite sure which agency is sponsoring this year’s ad congress PR — the radio and television, as well as the online beat campaigns don’t seem to be very visible, if at all they are being run.
I have a theory why they aren’t very visible. Just check out their website address:
http://www.20thadcongress-theneworder.com/
Oh god. Who can possibly remember that insanely long URL? Ironic as it is, the “New Order” which will be held in Subic this coming November 21 to 24 2007 will touch on such things as new media, social media and emerging trends for advertising. As a guy who’s been in the blog industry for 2 1/2 years, I will be first to say that they should have chosen a friendlier URL.
From what I learned, the “New Order” pitch goes something like this: In the same way that soldiers were sent to Subic for training, so will advertisers and communicators be sent off for different kind of training. Wheee.
So, who’s going to ad congress? 🙂 It would be cool to see new media practitioners and blogtrepreneurs there! If you’re a corporation, it would be a splendid idea to sponsor some interested bloggers and get to know them better.
Tagay!
8 replies on ““The New Order” Ad Congress this November”
New Order… brings back 80’s new wave memories for me…
OMG who thought of that domain name? it’s fugly.lol
Are they serious with the domain?
Also, it annoys me why they have to use a different domain each year. They could just buy ONE domain and keep it for as long an ad congress runs. That’s been my pet peeve with the Ad Congress ever since.
You’re right. There isn’t much hype this time. Usually the media is flooded with promotions about the Ad Congress. Are they running out of funds?
i noticed when i was trying to look for their site. had to wait for the tv ad just so i can get a glimpse of the url, which they just flash on the screen. tama ka, parang sleepy sila ngayon. wala na yung hype that they used to generate.
I’ll be there… to party! 😀
What’s worse with this year’s Ad Congress, the registration fee is far more expensive than the last one in Cebu. Oh well, you gotta find a very rich sponsor for this.
[…] of last year greeted us with one of the longest commercial URL’s the public has encountered. This April, prepare for something that upped the […]