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How to do a soft sell for a product

This video came out about a year ago as an advocacy campaign to promote Philippine tourism. As it is the dawn of the “ber” months and the holidays are fast approaching, I’d like to encourage the foreign readers of this little blog to visit my lovely country for the holidays. The beaches and food are to die for. 🙂

Do you see the 3 second plug at the end? That’s how you do a soft sell.

By Jayvee Fernandez

Jayvee Fernandez is a tech enthusiast, EAN certified SCUBA Diver and underwater photographer based in Metro Manila, Philippines. His photos and videos have appeared in various international and local publications including Random House Germany, Discovery Channel Canada, and CNN.

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